Ecommerce 101: How Etsy Ads Work

Etsy offers advertising options for sellers to promote their products and increase visibility on the marketplace.

Here’s an overview of how Etsy ads work:

1. Sellers create an Etsy Ads campaign by selecting the items they want to promote, setting a budget, and choosing targeting options such as keywords, location, and interests.

2. When a buyer searches for items on Etsy, the promoted items will appear at the top of the search results and on other pages across the site, such as the homepage and category pages.

3. The cost of an Etsy Ad campaign is determined by a pay-per-click (PPC) model, where the seller is charged when a buyer clicks on one of their promoted listings.

4. The seller can monitor the performance of their campaign by tracking metrics such as views, clicks, and conversions. They can also adjust their targeting options and budget as needed.

5. Etsy also offers Promoted Listing, which allows the seller to promote specific listings to a larger audience, and Offsite Ad, which allows the seller to promote their products on other websites.

By using Etsy Ads, sellers can increase the visibility of their products and reach more potential buyers. This can lead to more sales, higher visibility and increase of brand awareness.