Top 7 Best Marketing Books to Read This Year

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The Best Marketing Books Every Marketer Should Have On Their Book Shelve

Even for the most talented marketers, instinctual knowing is insufficient.

At least one person who has been in your situation before has come up with a better answer than what you can learn. Fortunately, many of the top marketers in the world have written books on their experiences. You may (and should) learn from their failures to improve yourself and get an advantage over rivals.

For business owners, marketers, and anyone else running a business or promoting a brand, we’ve selected some of the greatest marketing books ever written. With the help of this list of the top marketing books, you may learn from some of the best business leaders and marketers how to think creatively, comprehend the purpose of your company, choose how to sell to clients, and dominate your marketing plan.

Best Marketing Books to Read This Year

The List of the 7 Best Marketing Books To Add to Your Book Shelf

1. Icarus Deception by Seth Godin

Icarus’ fatal mistake, as you may remember, was disobeying his father’s advice to avoid flying too near to the sun. Daedalus also cautioned his kid from flying too low out of concern that saltwater may harm the wings.

To encourage readers to think drastically outside the box and move forward without a guide, which are essential qualities for any marketer trying to advance, Seth Godin draws inspiration from Greek mythology in his well-regarded book. He underlines that following the herd, blending in, and adhering to the norm are guaranteed ways to achieve mediocrity.

2. Hooked: How to Build Habit-Forming Products by Nir Eyal

Although utilizing your product occasionally is cool, constantly using it is much cooler. There is a pattern in which goods and services get noticed and become necessities for consumers, and Hooked offers advice on how to achieve that. The book by Nir Eyal, which was drawn from years of behavioral design study, is a must-read and one of the greatest marketing books for businesspeople who want to develop and advertise goods that customers will keep buying.

3. Influence: The Psychology of Persuasion by Robert Cialdini

How can you persuade someone to agree? Getting someone to accept a proposition is at the heart of marketing. Simpler said than done…

People are always being pressed for their time and money, and social constraints add another layer to the already intricate and crowded market for consumers’ attention. Robert Cialdini explains in his best-selling book, which is also possibly one of the best marketing books of all time, how individuals may be persuaded to say yes more frequently by using careful reasoning.

4. How Brands Become Icons by Douglas B. Holt

Any business is beneficial to society, right? Not quite…

Former Harvard Business School professor Douglas B. Holt lays out what marketers need to understand if they want to communicate an authentic brand that truly resonates with customers over time, not just once due to a low price or hype. His bestseller is a contender for one of the best marketing books of all time. Using examples from well-known companies like ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, Holt deconstructs his advice on how to develop a marketing plan that goes beyond gimmicks and forges deep connections with potential customers.

5. The Undoing Project by Michael Lewis

The acclaimed book by Michael Lewis transforms the academically challenging psychology of judgment and decision-making into a page-turning thriller. The Undoing Project, a book whose intellectual rigor meets its entertainment value, will assist marketers in understanding human psychology, which is essential for beating out rivals in the marketing field.

6. Blink: The Power of Thinking Without Thinking by Malcolm Gladwell

The best-selling book Blink by Malcolm Gladwell isn’t specifically about marketing, but it doesn’t make it any less of a marketing book. His second book explores the reasoning that goes on in the background. We frequently make rapid judgments about what we desire, and it is crucial that marketers are aware of these selections. If you’ve already read Gladwell’s classic, it’s worthwhile to pick it up on Audible again so you can listen to it while you’re driving to and from work. It makes a great audio companion for fans of his podcast.

7. Misbehaving: The Making of Behavioral Economics by Richard Thaler

The best marketers are excellent at understanding consumer thought processes. Misbehaving is one of the best marketing books that does this. Richard Thaler, a renowned behavioral economist, explains to readers why customers make irrational decisions. We consistently make mistakes and don’t make the greatest choices for ourselves. Understanding those tendencies is helpful for marketers.

Thanks for Reading Our List of the Best Marketing Books!

There are many marketing and sales books available, and more are being released all the time, but with this list, we can ensure that your time is spent on the best of the best.

Although practice makes perfect, use these books to ensure that the marketing you’re doing is as close to perfect as possible.

Do you have a favorite book that you believe should have made the list? Please leave a comment below!

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